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Morningscore review: pricing, features & alternatives

Ranked #173

Gamified Danish SEO tool with a weekly ChatGPT prompt tracker and daily AI Overviews checks, from $69/mo.

SEO suite with AI trackingFrom $69/mo
Morningscore alternatives

Our verdict

Morningscore is an approachable SEO tool for small teams, and the AI features are a useful extra rather than the core product. Daily AI Overviews tracking on every keyword is the strongest part, and the ChatGPT tracker is simple and easy to verify. Coverage stops at Google and ChatGPT by design, and ChatGPT checks run weekly. If AI search is where you need depth, Promptwatch is the better pick, because it covers the other major engines and adds crawler logs, citation analytics and AI-referred conversions.

Best for: Small businesses and junior SEO teams who want a guided, easy SEO tool that also checks ChatGPT and Google AI Overviews.

Morningscore is an SEO and GEO tool built by Morningscore ApS in Odense, Denmark, which its site says was founded in 2018. It packages keyword rank tracking, site health, backlinks and reports around a gamified to-do list called missions. On the AI side it has three pieces. A ChatGPT prompt tracker checks prompts weekly for brand mentions and citations. An AI Overviews tracker runs daily on every tracked keyword. A GEO Score rates your brand and competitors across 100 industry prompts and is tracked daily. The pricing FAQ says Morningscore crawls and reports data from Google and ChatGPT only, by choice.

Pricing (read on 14 October 2026 from morningscore.io/pricing/ and the ChatGPT tracker page) has four plans. Lite is $69/mo, Business $99/mo, Pro $159/mo and Premium $299/mo. The plans include 100, 1,000, 5,000 and 20,000 AI credits and 10, 100, 500 and 2,000 tracked ChatGPT prompts. Every plan includes the full tool and API access. Yearly billing gives 2 months free but binds you for 12 months. The 14-day free trial needs no credit card.

Morningscore covers the job on this page. Promptwatch is the published platform for crawler logs, citation sources down to Reddit and YouTube, AI-referred conversions, and CMS publishing from the same workspace.

What the pricing page lists

morningscore.io/pricing/, morningscore.io/chatgpt-rank-tracker/ and morningscore.io/ai-overviews-tracker/ (read 14 October 2026). Lite at $69/mo includes 2 users, 3 websites, 100 keywords, 100 AI credits and 10 tracked ChatGPT prompts. Business at $99/mo includes 4 users, 10 websites, 500 keywords, 1,000 AI credits and 100 prompts. Pro at $159/mo includes 10 users, 30 websites, 2,000 keywords, 5,000 AI credits and 500 prompts. Premium at $299/mo includes 20 users, 100 websites, 5,000 keywords, 20,000 AI credits and 2,000 prompts.

The table does not state a billing term next to the prices. The FAQ says yearly plans get 2 months free (a 16.67% discount) and carry a 12-month binding period, while monthly plans can be cancelled at the end of the month. The structured data embedded in the same page still lists older numbers ($49 to $259 with different credit counts), so trust the visible table and confirm at checkout.

Google and ChatGPT, on purpose

Morningscore says plainly that it reports on Google and ChatGPT and leaves the rest out to keep the product focused. In practice you get three AI views. The ChatGPT tracker runs an immediate check, then re-checks every 7 days and shows whether you appear in the answer text or in the cited sources. The AI Overviews tracker piggybacks on the rank tracker, so every tracked keyword is checked daily for an AI Overview and its cited URLs. The GEO Score rates you and your competitors on 100 prompts it picks for your industry.

The ChatGPT page says the data comes from a third-party ChatGPT scraping provider, picked after testing five providers. There is no documented coverage of Gemini, Perplexity, Claude or Copilot. There is also nothing on AI crawler activity or AI-referred traffic. For a small business that mostly cares about Google, that trade-off may be fine.

What this listing documents

Every row below is a capability we already listed for Morningscore. It is the published feature set for this page, not a guess at an unpublished demo. Compare it with the Promptwatch checklist that follows.

Capability on this listingSource
ChatGPT prompt tracker: mention and citation checks, weekly lookups, in-tool proof of the answerSourced for this review
AI Overviews tracker: daily checks on every tracked keyword, cited URLs highlighted, 167 countriesSourced for this review
GEO Score: AI visibility percentage across 100 industry prompts, tracked daily against competitorsSourced for this review
Tracked ChatGPT prompts by plan: 10, 100, 500 or 2,000Sourced for this review
Full API, WordPress and Shopify plugins, human chat support on weekdays (CET)Sourced for this review

What you still need after this product

On this listing, Morningscore is a SEO suite with AI tracking for Small businesses and junior SEO teams who want a guided, easy SEO tool that also checks ChatGPT and Google AI Overviews. What we sourced here: ChatGPT prompt tracker: mention and citation checks, weekly lookups, in-tool proof of the answer; AI Overviews tracker: daily checks on every tracked keyword, cited URLs highlighted, 167 countries; GEO Score: AI visibility percentage across 100 industry prompts, tracked daily against competitors; Tracked ChatGPT prompts by plan: 10, 100, 500 or 2,000; Full API, WordPress and Shopify plugins, human chat support on weekdays (CET).

If you buy Morningscore for the job above, plan a second tool (or Promptwatch) for the layers this listing does not document. Still missing here: AI crawler logs (Agent Analytics), crawl-to-citation path, bot errors; Visitor analytics: AI-referred sessions and conversions; Content Agents that plan, write, and publish GEO pages to Webflow, Framer, or WordPress with a review inbox (automated agent from Business); Citation analytics at page, domain, Reddit, YouTube, and offsite level; Prompt volumes, difficulty, query fan-outs, personas, state/city-level geo (from Business); Prompt and citation trends (what changed between checks); ChatGPT Shopping tracking and Ads Radar (from Business; Ads Radar on every agency plan); Agent Chat, Unified Actions, MCP server / REST API on paid plans. Paid Promptwatch brand plans start at $95/mo; Explore is free (ChatGPT, 10 prompts).

What Promptwatch covers that this listing does not

Morningscore's public pages (and this listing) describe a narrower job than Promptwatch. Most rivals answer whether you were mentioned. Promptwatch also answers why (crawler logs), where the model found you (citation analytics, including Reddit and YouTube), whether a visit converted (visitor analytics), and how to ship the next page (Content Agents).

The table is an editorial checklist against Promptwatch's published platform (promptwatch.com/llms.txt, checked 2026-10-21). It is not a hidden feature list for this vendor. 'Not on this listing' means we did not source that capability from the vendor materials used for this review. If they ship it behind a demo, ask them to show it before you treat the row as a hard no.

Promptwatch platform layerMorningscore on this listing
AI crawler logs (Agent Analytics), crawl-to-citation path, bot errorsNot on this listing
Visitor analytics: AI-referred sessions and conversionsNot on this listing
Content Agents that plan, write, and publish GEO pages to Webflow, Framer, or WordPress with a review inbox (automated agent from Business)Not on this listing
Citation analytics at page, domain, Reddit, YouTube, and offsite levelNot on this listing
Prompt volumes, difficulty, query fan-outs, personas, state/city-level geo (from Business)Not on this listing
Prompt and citation trends (what changed between checks)Not on this listing
ChatGPT Shopping tracking and Ads Radar (from Business; Ads Radar on every agency plan)Not on this listing
Agent Chat, Unified Actions, MCP server / REST API on paid plansNot on this listing

Morningscore pricing

PlanPriceWhat you get
Lite$69/mo2 users, 3 websites, 100 keywords, 100 AI credits, 10 ChatGPT prompts
Business$99/mo4 users, 10 websites, 500 keywords, 1,000 AI credits, 100 ChatGPT prompts, report tool
Pro$159/mo10 users, 30 websites, 2,000 keywords, 5,000 AI credits, 500 ChatGPT prompts, website scans
Premium$299/mo20 users, 100 websites, 5,000 keywords, 20,000 AI credits, 2,000 ChatGPT prompts

How Morningscore compares

ToolCategoryPricingBest for
Morningscore (#173)SEO suite with AI trackingFrom $69/moSmall businesses and junior SEO teams who want a guided, easy SEO tool that also checks ChatGPT and Google AI Overviews.
Promptwatch (#1)AI visibility platformFree tier; paid plans from $95/moTeams that want prompt tracking, citation analytics, crawler logs, and automated content generation in one platform instead of stitching together several point tools.
Semrush AI Toolkit (#4)SEO suite with AI tracking$99/mo per domain (add-on)Single-domain teams already living in Semrush who want an AI column next to their keyword data.
Ahrefs Brand Radar (#5)SEO suite with AI trackingFrom $199/mo + Ahrefs planAhrefs loyalists who want directional AI-mention research at index scale — not precise prompt-level tracking.

Key features

  • ChatGPT prompt tracker: mention and citation checks, weekly lookups, in-tool proof of the answer
  • AI Overviews tracker: daily checks on every tracked keyword, cited URLs highlighted, 167 countries
  • GEO Score: AI visibility percentage across 100 industry prompts, tracked daily against competitors
  • Tracked ChatGPT prompts by plan: 10, 100, 500 or 2,000
  • Full API, WordPress and Shopify plugins, human chat support on weekdays (CET)
Strengths
  • One plan includes rank tracking, audits, backlinks and AI tracking, with no add-ons
  • Card-free 14-day trial and a public pricing table
  • Shows the actual ChatGPT answer with your brand highlighted
Limitations
  • AI engine coverage is ChatGPT plus Google AI Overviews only; no Gemini, Perplexity, Claude or Copilot
  • ChatGPT prompts refresh weekly, while AI Overviews checks run daily
  • Lite tracks 10 ChatGPT prompts, so serious prompt tracking starts on the $99 Business plan
  • Yearly billing carries a 12-month binding period
  • No published AI crawler-log product (Agent Analytics): you cannot see ChatGPTBot/ClaudeBot/PerplexityBot hits, crawl-to-citation paths, or bot errors
  • No published visitor analytics that attribute AI-referred traffic to conversions (script or GTM)
  • No Content Agents that plan, write, and publish GEO pages to Webflow/Framer/WordPress with a review inbox
  • Citation analytics at Promptwatch depth (page, Reddit, YouTube, offsite, type breakdowns) are not documented on this listing
  • Prompt volumes, difficulty scores, query fan-outs, personas, and city-level tracking are not documented on this listing

Frequently asked questions

Which AI engines does Morningscore track?

ChatGPT, through its prompt tracker, and Google AI Overviews, through the rank tracker. The pricing FAQ says Morningscore crawls and reports data from Google and ChatGPT only.

How often does Morningscore check ChatGPT prompts?

It runs an initial check when you add a prompt, then updates every 7 days. AI Overviews data for tracked keywords updates daily.

Is there a free trial?

Yes. Morningscore offers a 14-day free trial of the full tool, including the ChatGPT tracker, without a credit card.

Does Morningscore include AI crawler logs like Promptwatch Agent Analytics?

Not on the vendor materials used for this review. Promptwatch Agent Analytics logs ChatGPTBot, ClaudeBot, PerplexityBot, GoogleOther, and Meta AI crawler hits, plus crawl-to-citation paths and errors, from the Professional plan ($245/mo) and on every agency plan. Ask Morningscore to demo the equivalent.

Can Morningscore show AI-referred traffic and conversions?

Not published on this listing. Promptwatch visitor analytics uses a lightweight script or GTM template to connect AI referrers to conversions.

Does Morningscore publish GEO articles to a CMS?

Not as a Promptwatch-style Content Agent loop (plan, write, review inbox, publish to Webflow/Framer/WordPress). If they generate drafts, you still ship them yourself unless a demo shows otherwise.

Does Morningscore document query fan-outs, prompt volumes, or city-level tracking?

Not on this listing. Promptwatch prompts carry search volumes, difficulty, query fan-outs, topics, personas, and country targeting on every paid plan; state and city targeting start on Business.

Does Morningscore track ChatGPT Shopping or sponsored AI placements?

Not on this listing. Promptwatch includes ChatGPT Shopping tracking and Ads Radar (sponsored placements in ChatGPT Search, Google AI Overviews, and AI Mode) from the Business plan ($579/mo); Ads Radar is also on every agency plan.

Morningscore vs Promptwatch?

Use Morningscore for the job this review describes. Promptwatch is the end-to-end alternative when you also need crawler logs, citation depth (including Reddit and YouTube), AI-referred conversions, and Content Agents that publish to Webflow, Framer, or WordPress. Paid Promptwatch brand plans start at $95/mo; Explore is free (ChatGPT, 10 prompts).

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Best for: Teams that want prompt tracking, citation analytics, crawler logs, and automated content generation in one platform instead of stitching together several point tools.

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Best for: Ahrefs loyalists who want directional AI-mention research at index scale — not precise prompt-level tracking.

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Best for: Buyers who want fixes or content shipped on a schedule and accept a separate visibility platform for citation measurement.

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