Promptwatch vs Scrunch AI (2026): side-by-side comparison
Scrunch AI changes what AI crawlers read. Promptwatch measures the crawl, the citation, and the conversion. Pricing, engines, and buyer fit compared.
Quick verdict
Scrunch AI has the most unusual idea in this category: its Agent Experience Platform (AXP) serves AI-optimized versions of your pages to LLM crawlers while people keep seeing the normal site. Promptwatch goes the other way. It measures what crawlers fetch and what gets cited, then publishes new pages through Content Agents. If you have engineering support and a large content library, Scrunch's serving layer deserves a look. For tracking, attribution, and reporting, Promptwatch is the stronger platform.
Side by side
| Promptwatch | Scrunch AI | |
|---|---|---|
| Category | AI visibility platform | Enterprise GEO platform |
| Starting price | Free Explore tier; paid from $95/mo | Starter $250/mo annual ($300 monthly); no free tier |
| Trial | 7 days on Essential, Professional, Kick-off, and Growth | 7 days, no card required |
| Engines covered | Paid plans: ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot, AI Overviews, AI Mode | Up to nine on Enterprise; coverage per lower tier not consistently published |
| Crawler data | Agent Analytics: named AI crawlers, crawl-to-citation path, error tracking | Crawler traffic analytics (which bots fetch which pages) |
| How it improves visibility | Content Agents publish new pages to Webflow, Framer, WordPress | AXP serves AI-optimized page variants to LLM crawlers |
| Visitor analytics | AI-referred traffic and conversions via script or GTM | Not published |
| Prompt data | Search volumes, difficulty, query fan-outs, personas | Custom prompts and personas; volumes and fan-outs not published |
| Seats | 1 to 5 on brand plans; 10 on agency plans | 3 on Starter; extra seats $25/mo |
| Agency plans | Kick-off $199, Growth $399, Scale $799 per month | Not published |
| Ownership | Promptwatch B.V., Amsterdam | Acquired by Sitecore, June 2026 |
| Best for | Teams that need measurement, attribution, and publishing in one tool | Content-heavy sites with engineers who can run the AXP layer |
Where Scrunch AI wins
The AXP is the reason to look at Scrunch at all, and it's a good reason. The page a person should read and the page an AI crawler should ingest aren't always the same page. Scrunch detects LLM crawlers and serves them a parallel version with tighter answer blocks, explicit entity statements, and denser structured data. Your human-facing site stays as it is, which our Scrunch AI review counts as a real advantage for teams that can't easily ship site changes.
Its crawler traffic analytics show which bots fetch which pages, so you can watch crawl patterns shift after you ship a variant. That is a tight feedback loop.
Prompt allowance at entry level is also generous. Starter includes 350 custom prompts plus 1,000 industry prompts and three seats. Promptwatch's Essential plan has 50 prompts and one seat, and you have to go to Business at $579/mo to reach 350 prompts. One caveat from our listing: Scrunch consumes prompt credits per engine, so tracking one prompt on seven engines uses seven credits.
Where Promptwatch wins
Measurement depth. Scrunch shows crawler hits; Promptwatch's Agent Analytics adds the crawl-to-citation path and error tracking for ChatGPTBot, ClaudeBot, PerplexityBot, GoogleOther, and the Meta AI crawler. Knowing a bot visited is useful. Knowing it errored on some pages, and which of the pages it did read went on to be cited, is what tells you what to fix.
Attribution comes next. Promptwatch's visitor analytics connect AI-referred sessions to conversions through a lightweight script or GTM template. Scrunch doesn't publish anything equivalent.
Reporting is where our Scrunch listing is most critical. The most common complaint it records is that teams export raw data to Excel to build client charts, and that the optimization advice shows where you're missing without saying what to change. Promptwatch integrates with Looker Studio, Google Search Console, and Slack, and exposes an MCP server and REST API on every paid plan. Agent Chat and Unified Actions turn the data into a to-do list. Our listing also notes Scrunch data refreshes weekly.
Citation and prompt intelligence round it out. Promptwatch breaks citations down by page, domain, Reddit, YouTube, and offsite mentions, with trends over time, and attaches search volumes, difficulty, and fan-outs to each prompt. Neither is documented for Scrunch.
Last, independence. Sitecore acquired Scrunch in June 2026, so the roadmap now answers to a DXP vendor. That may suit Sitecore customers. Everyone else should weigh it before a multi-year contract.
Pricing compared
Scrunch publishes three tiers:
- Starter: $250/mo billed annually, $300 monthly. 3 seats, 350 custom and 1,000 industry prompts.
- Growth: $417/mo annually, $500 monthly. Higher allowances and more seats.
- Enterprise: custom. AXP at scale, SSO, SOC 2, data API.
Promptwatch brand plans run Essential at $95/mo, Professional at $245/mo, and Business at $579/mo, with annual billing at 12 months for the price of 10. At roughly Scrunch Starter money, Professional gets you 150 prompts across every engine, 18,000 responses, 25M crawler logs, 1M visitor events, and 5 AEO articles a month.
Note that "AXP at scale" is listed on Scrunch's Enterprise tier. If the serving layer is your main reason to buy, confirm what Starter and Growth include on the sales call. Our listing also points out that some of Scrunch's own published tier details conflict.
Who should pick which
Pick Scrunch AI if you run a large content library, have engineers who can set up the CDN or edge worker the AXP needs, and want to change what crawlers ingest without touching the live site. Sitecore shops have an extra reason to look.
Pick Promptwatch if:
- You report to clients or leadership and need charts and exports that don't start in Excel.
- You have to tie AI visibility to conversions.
- You have no engineering time for an edge layer and would rather publish new pages through Webflow, Framer, or WordPress.
- You run an agency. Agency plans start at $199/mo with unlimited projects and prompts.
Some teams will end up with both: Scrunch to serve crawler-facing variants, Promptwatch to measure whether citations and conversions actually moved. If you only buy one, buy the one that tells you what's working. See the full ranking or Scrunch AI alternatives for more options.
FAQ
Does Scrunch AI have a free plan?
No. It offers a 7-day trial with no card required. Promptwatch has a free Explore tier (10 prompts, ChatGPT only) and 7-day trials on Essential and Professional.
Do both tools track AI crawlers?
Both show crawler activity. Scrunch lists crawler traffic analytics. Promptwatch's Agent Analytics adds the crawl-to-citation path and error tracking, from the Professional plan and on every agency plan.
Is Scrunch AI still independent?
No. Sitecore acquired it in June 2026.